Luna's Hello Kitty Tarot — Official Sanrio 78-Card Deck
Hello Kitty, in all seventy-eight cards.
An official Sanrio tarot deck, drawn from scratch.
- Official Sanrio license
- All-original illustrations
- 97-page guidebook
- Standard 70 x 120 mm
How many icons could carry a whole tarot deck on their own?
Hello Kitty has been adored around the world for fifty years, and this deck treats her accordingly: 78 completely original illustrations, drawn by hand for this deck alone, with the pastel tones softening even the traditionally intimidating cards. It is the rare character deck where the character and the tarot both get their due.
Three reasons readers choose this deck
Every illustration is original
Nothing here is reused art. Each of the 78 cards was designed by hand for this deck, with the detail lavished card by card.
A 97-page full-color guidebook
Character decks usually ship with a leaflet. This one comes with a generous 97-page guide, which is why it works as a genuine first deck.
Officially licensed Sanrio product
Made under Sanrio approval no. L660767 — a real Hello Kitty item, produced in Japan.
What comes in the box
Everything you need to read from day one.
| What's included | 78 tarot cards / 97-page full-color guidebook / box |
|---|---|
| Cards | 78 (22 Major Arcana + 56 Minor Arcana) |
| Card size | Approx. 70 x 120 mm (standard reading size) |
| License | Official Sanrio product — approval no. L660767 |
| Artwork | All 78 illustrations original to this deck |
| Brand | Luna Factory — designed and produced in Japan |
Reading takes three steps
Shuffle
Hold your question in mind while you shuffle the deck.
Draw
Pull as many cards as feel right. A single card is enough to begin.
Read
Look the card up in the 97-page guidebook. No memorising required.
If you are starting from zero
Five reasons "tarot looks difficult" does not apply hereRead more
- The guidebook is a real book97 full-color pages walk you through the cards — far more support than most decks include.
- The scary cards are not scaryThe pastel artwork softens even the traditionally harsh images, so daily draws stay pleasant.
- A familiar face on every cardSymbols attach to memory faster when Hello Kitty is the one holding them.
- Start with a one-card drawNo spread to learn. One card answers the question in front of you.
- Standard size, standard structureAt 70 x 120 mm with the full 78-card structure, everything you learn here transfers to any deck.
The artwork
Fifty years of Hello Kitty, seventy-eight new pictures.
Our designers drew every card by hand, with meticulous attention to detail and, frankly, a lot of love. The pastel tones and gentle linework turn the deck into something people keep out on the desk between readings — and the sweetness never buries the symbols a reading needs.
— The day this deck was made —
The brief sounded simple and was not.
"Draw the world's most recognisable character, seventy-eight new ways."
A character deck can coast — borrow existing art, print it on cards, done. We went the other way: every card in this deck is an original illustration, composed for its tarot meaning first and its charm second. That order matters. It is why The Emperor still reads as The Emperor, why the suits keep their logic, and why the finished deck brings peace to look at without going soft in the reading.
From the makers
Luna's Hello Kitty Tarot is an officially licensed Sanrio product (approval no. L660767), designed and produced in Japan by Luna Factory.
For days like these
- For a Hello Kitty fan's first — or fiftieth — deck
- For readers who want charm without losing the symbolism
- As a gift that lands whether or not they read tarot
— Seventy-eight cards, wearing a red bow. —
Before you order
Frequently asked questions
Is this an official Sanrio product?
Yes — a licensed Hello Kitty product made under Sanrio approval no. L660767, designed and produced in Japan by Luna Factory.
Are the illustrations original?
Yes. All 78 cards are completely original illustrations, drawn by hand exclusively for this deck.
Is this a full tarot deck?
Yes. 78 cards — 22 Major Arcana and 56 Minor Arcana — at the standard 70 x 120 mm size.
How long does delivery take?
Orders ship from Japan by EMS with tracking. Delivery times vary by country — please see our Shipping Policy for current estimates.
Is it suitable for beginners?
Yes. The 97-page full-color guidebook explains the cards in depth, and the gentle artwork makes daily practice easy to keep.
This deck suits you if
- You love Hello Kitty and want a real, usable deck
- You are starting tarot and want generous guidance
- You collect Sanrio or character tarot
- You are buying a gift that cannot miss
Often bought together
Shuffle, draw one card, and say hello.
Luna Factory is a Japanese studio making tarot and oracle decks for people who want divination to feel kind rather than daunting.
Choose options